Project Unreasonable | Rebel Health Alliance
Project Unreasonable Project Unreasonable

Project
Unreasonable

A 50-Year-Old CEO? A Boston Qualifier.

Project Unreasonable is a 12-month, publicly documented pursuit of a Boston Marathon. Witness every mile, every data point, and every struggle.

-27 lbs
Weight Lost
~50
VOโ‚‚ Max
12%
Body Fat
50s
Resting HR
5.0
A1C
Latest Updates
Every Day, Documented
Follow John's journey in real time across Instagram and X.
View more on Instagram โ†’
Podcasts & Media
Tune In, Stay Informed
Never miss a moment.
Activity Report
Tracking Every Step
Milestone by milestone on the road to peak performance.
Long Run Progression
Distance + Heart Rate + Pace ยท Nov 2025 โ€“ Present
Last Week โ–พ
8.2 9.7 9.6 9.8 9.8 10.2 11.3 10.9 12.0 12.2 Dec 14 Dec 27 Jan 10 Jan 24 Feb 15 Feb 22

Weight + Body Composition

245 โ†’ 218 lbs ยท 0.8 lbs/week to hit 190 by Nov 7
-27 lbs
11% lighter = 11% free speed banked

Cardiac Efficiency

Heartbeats per mile ยท Nov โ†’ Mar
-216
Fewer heartbeats/mile ยท 14% more efficient

Biomarkers

Full-spectrum diagnostics at age 50
VOโ‚‚ Max
~50
A1C
5.0
ApoB
72
CAC
0
BP
104/66
HOMA-IR
0.94
73% โ€” BQ Probability
View full activity report โ†’
John's Journey
The Four-Phase Transformation
From a 5:13 marathon to a Boston Qualifier โ€” a publicly documented transformation in four phases.

Meet Your Team

Schedule A Call
Physician

Physician

Your physician leads your medical strategy for long-term health and performance. They review diagnostics, monitor biomarkers, and adjust your plan as your body adapts.

Physical Therapist

Physical Therapist

Clinical insight + performance training to improve movement and reduce injury risk.

Registered Dietitian

Registered Dietitian

Nutrition strategies that support health and performance, guided by your lab results.

Strength Coach

Strength Coach (CSCS)

Training programs that improve movement, strength, and recovery as performance progresses.

Epigenetic Counselor

Epigenetic Counselor (PhD)

Genetic and lifestyle data to guide personalized strategies for peak adaptation.

Meet Your Team

Your Expert
Support System

A world-class team of specialists working together โ€” so you don't have to figure it out alone.

Physician

Your physician leads your medical strategy for long-term health and performance. They review diagnostics, monitor biomarkers, and adjust your plan as your body adapts.

Physical Therapist

Clinical insight combined with performance training to improve movement quality and dramatically reduce injury risk at every phase of training.

Registered Dietitian

Nutrition strategies that support both health and performance, personalized to your lab results and fueling demands throughout the training cycle.

Strength Coach

Training programs designed to build strength, optimize movement patterns, and accelerate recovery as performance milestones progress across each phase.

Epigenetic Counselor

Uses genetic and lifestyle data to guide personalized strategies for peak adaptation โ€” making your unique biology work with you, not against you.

Schedule A Call โ†’