A 50-Year-Old CEO? A Boston Qualifier.
Project Unreasonable
Project Unreasonable is a 12-month, publicly documented pursuit of a Boston Marathon. Witness every mile, every data point, and every struggle.
Latest updates
find out the latest updates about how John carries out his journey everyday
Activity Report
Tracking every step, and milestone on the road to peak performance.
73%
Boston Qualifier Target
John’s Journey
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Phase 1
The foundation is laid, the goal is locked in, and the build begins.
Phase 2
Where discipline is tested, limits are confronted, and only the system holds you together
Phase 3
Where discipline is tested, limits are confronted, and only the system holds you together
Rebel Health gives you a fully integrated medical & performance team — physician, dietitian, strength coach, epigenetics expert, and clinical specialist — all working together on your behalf.
We engineer your peak physiology using:
Full-spectrum diagnostics (DNA, VO₂ max, DEXA, CAC, advanced bloodwork)
We run a complete medical and performance workup that maps how your body is truly functioning. DNA, VO₂ max, DEXA, CAC, hormones, and advanced blood markers reveal the systems driving your energy, resilience, and long-term health. With this data, our team identifies what’s limiting you and what will unlock your highest performance.
A unified
medical-performance team
Your entire care team works together physician, dietitian, strength coach, epigenetics expert, and clinical specialist all aligned around one personalized plan. Every recommendation is coordinated, monitored, and adjusted as your body adapts. You get clarity, continuity, and a system built to drive peak physiology.
Real-time adjustments
based on your data
Your plan evolves as your body does. We track your biometrics, training output, recovery signals, and lab trends to make ongoing adjustments that keep you progressing. Every variable is monitored; nutrition, sleep, stress load, and performance metrics so your protocol always matches what your physiology needs right now.
Direct access with no gatekeepers
You get direct communication with your medical and performance team no waiting rooms, no assistants, no barriers. Whether you need guidance, clarification, or rapid adjustments, you reach your specialists immediately. This level of access ensures faster decisions, better outcomes, and a support system built around your lifestyle.
You are guided at every step. Nothing is left to chance.
Meet Your Team
Physician
Your physician leads your medical strategy for long-term health and performance. They review diagnostics, monitor biomarkers, and adjust your plan as your body adapts.
Physical Therapist
Your physical therapist combines clinical insight with performance training to improve movement and reduce injury risk. Programs support strength and long-term mobility.
Registered Dietitian
Your dietitian builds nutrition strategies that support health and performance goals. They interpret lab work and guide changes based on how your body responds.
Strength Coach (CSCS)
Your strength coach designs training programs that improve movement, strength, and recovery. Workouts are adjusted as your performance progresses.
Epigenetic Counselor (PhD)
Your epigenetics specialist analyzes genetic and lifestyle data to guide personalized recommendations. Strategies help your body adapt and perform efficiently.
An elite-tier medical team built around you
Physician
Your physician leads your medical strategy for long-term health and performance. They review diagnostics, monitor biomarkers, and adjust your plan as your body adapts.
Strength Coach
(CSCS)
Your strength coach designs training programs that improve movement, strength, and recovery. Workouts are adjusted as your performance progresses.
Registered
Dietitian
Your dietitian builds nutrition strategies that support health and performance goals. They interpret lab work and guide changes based on how your body responds.
Epigenetic
Counselor (PhD)
Your epigenetics specialist analyzes genetic and lifestyle data to guide personalized recommendations. Strategies help your body adapt and perform efficiently.
Physical
Therapist
Your physical therapist combines clinical insight with performance training to improve movement and reduce injury risk. Programs support strength and long-term mobility.
High Performance Healthcare for
Those Who Refuse to Fade
High Performance Healthcare for Those Who Refuse to Fade
