For Anyone Sick Of The Healthcare System, Generic Health Advice, & Tired Of Coordinating Their Own Care...For the first time ever

Unlock Peak Performance, Disease Prevention, Cellular Rejuvenation, & Whole-Body Optimization

With the World's Most Advanced Healthcare System

No more settling for normal.
It's time for you to be optimal.

There's Always Been Two Healthcare Systems In America: One For The Wealthy & Another For Everyone Else - Until Now...

Break free from standard healthcare that treats symptoms instead of optimizing your entire biological function
Access a comprehensive team of lead specialists who measure nearly a million biomarkers across genetic, metabolic, hormonal, and functional testing to create a personalized optimization plan specifically for YOUR unique biology
Reclaim the boundless energy, razor-sharp mental clarity, and physical vitality that standard medicine claims is lost to "normal aging"
Become part of a movement of successful professionals who have already escaped the broken healthcare system and are now performing at levels they thought were decades behind them

Apply to unlock your full potential

Unlock Peak Performance With Access To World-Class Physicians

Your dedicated physician doesn't just spend 7 minutes with you – they spend hours unlocking your body's hidden potential. The same doctors optimizing the world's top performers now focus entirely on you, developing customized protocols based on deep analysis of your unique biology. Text, call or video chat directly with your physician – no gatekeepers, no waiting rooms, no rushed appointments.

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Transform Your Health Forever With The Most Comprehensive Health Assessment Ever Created

We create the most extensive health assessment ever - analyzing nearly one million biomarkers. This includes our DNA test, bloodwork, DEXA body composition scan, VO2 max testing, coronary calcium scoring, early cancer detection screening, gut biome analysis, and other tests you and your physician deem necessary. Our team of specialists then turns this data into actionable insights about your hormone optimization, nutrient processing, exercise response, disease prevention, and performance enhancement.

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Maximize Energy With Precise Nutrition Based On Your Unique Profile

Forget generic nutrition advice – your body processes foods unlike anyone else's. Your dedicated dietitian analyzes your DNA results, comprehensive bloodwork, test scores, and physician's notes to create precision fueling strategies tailored specifically to you. Your nutrition plan evolves as you transform, maximizing energy, recovery, and performance. No more diet confusion or energy crashes – just optimal fueling based on your complete biological profile.

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Optimize Strength & Recovery At Any Age With Elite-Level Training

Your body responds to exercise differently than anyone else's. Your dedicated strength coach – who trains professional athletes and special forces – designs protocols specifically for your unique response patterns and recovery needs. Maximize muscle growth, optimize fat loss, and enhance functional performance with programming that adapts as you progress – no plateaus, no injuries, just continuous improvement.

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Experience Peace of Mind With Your Personal Health Command Center

Traditional healthcare leaves you coordinating between specialists who never communicate. Your team of specialists serve as your personal command center, ensuring all aspects of your optimization work in harmony. They track progress, and coordinate between other specialists ensuring nothing falls through the cracks. This streamlined communication is how busy professionals maintain optimal health without administrative burden.

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Get Expert Guidance With Direct Access To Your Health Optimization Team

No more waiting weeks for appointments or playing phone tag with office staff. With Rebel Health Alliance, you can message your team directly. Have a nutrition question? Message your dietitian. Unusual symptom? Message your physician. Receive responses same business day on average for urgent matters or routine questions. This level of direct communication – previously available only to the ultra-wealthy – is now yours.

Apply to unlock your full potential

Discover The Difference Between The Healthcare Failing You vs. The System That Transforms Your Health Forever

Features

Unlimited direct access to dedicated physicians
Comprehensive analysis of nearly one million biomarkers
Detailed DEXA scans to track body composition changes
VO2 max testing to optimize cardiovascular fitness
Advanced bloodwork analyzing hundreds of marker
Coronary calcium scoring for heart health assessment
Access strength coaches who train athletes & special forces
170-page report analyzing your genetic makeup
Optimization based on what's optimal for your body
Continuous biomarker tracking to measure progress
Custom supplement protocols for your genetic needs
Customized hormone optimization protocols
Integrated team working together on your health
Preventing issues years before symptoms develop
Direct access via message, phone, or video
And so much more - designed to transform your health forever

Rebel

Rebel Health Alliance

Traditional

Traditional Health

Real People, Real Stories, Unreal Results: It's Your Turn To Join The Rebellion

Join Countless Rebels Who Escaped The Healthcare Trap, Unlocked Their Genetic Potential, & Transformed Their Lives Once & For All

“You can go to your family doctor who left med school years ago who prescribes you the standard BS or you can get a team of experts who custom tailor their advice to best optimize you.”
David L.
“Before discovering RHA, I felt uncertain about my overall health and unsure of the direction to take. But their platform, super-knowledgeable staff and spot-on guidance not only brought to light the areas I needed to focus on, but also helped me elevate the aspects of my health that were already good."
Brian F.
Innovative integrated holistic care A truly innovative company that provides integrated holistic care. I've rarely come across doctors that value dietitians as much as the team at Rebel Health. As a female, it can be challenging to find a medical team that takes your concerns seriously, but my doctor at RHA really took the time to listen to me and carefully create a plan that was bespoke to me and evidence based. Excellent team and everyone is clearly happy to be a part of the team.
Abigail
I joined RHA on day one. My husband and I decided I’d be the guinea pig to try it for a year. After my first meeting with my doctor at Rebel Health — which lasted over an hour and 45 minutes! — I upgraded to the Lifetime membership, and my husband joined as well! Now, a year later, we still agree it's the best medical decision we’ve ever made. 🙌
Marsha F
"Traditional Healthcare just isn’t working. These guys are taking a holistic approach to provide top-notch medical information to people that want to be healthy, stay healthy, and live longer. It’s been a great experience for me for the last few months."
Joel P.
"These are just a few of the ways Rebel Health has changed my life. My family sees it, and my boys mirror it. They tell everyone how healthy they are because they exercise and eat like me. It has been family changing."
Aaron S.
"The interdisciplinary model being utilized by RHA is the only way to approach health care. It draws on the scientific knowledge bases of medicine, nursing, nutrition, and kinesiology for a truly holistic plan of care designed for the individual."
Frank K.
"State of the art personalized health… State of the art personalized health care that’s affordable. RHA is the future of medicine."
Les R.

How We Engineer Your Complete Health Transformation

01. Total Biological Assessment

We begin by capturing your complete biological profile through our world-class assessment system.

Everyone hates that ancient 3 page list of tiny, hard to read checkboxes that you receive when you check in to see your doctor. At Rebel Health, we keep our form quick and to the point because instead of us asking you to do the work and fill out a bunch of paperwork, we set up a personal Intake Call with one of our Clinical Specialists. They ask you the questions, you have a real, human conversation and boom, without realizing it your intake information is recorded and you’re on your way.

We rapidly ship your advanced DNA collection kit to begin mapping your genetic advantages that standard healthcare ignores completely.

02. Advanced Diagnostic Collection

We conduct a comprehensive assessment that goes far beyond standard medicine, analyzing your organ function, hormone balance, nutrient status, and metabolic health to optimize your entire biological system.

Our process reveals critical insights into your cardiovascular health, thyroid function, immune system reactivity, and inflammation levels that most doctors never evaluate. Through our DNA testing of over 800,000 genetic markers (SNPs), we uncover your unique genetic predispositions and how they influence everything from nutrient processing to hormone production.

Using extensive bloodwork, DEXA body composition scanning, VO2 max testing, and environmental toxin screening, we gather crucial performance data that creates a complete picture of your current biological state. This reveals exactly what's happening beneath the surface that standard medical tests completely miss.

03. Your Health Transformation Experts

Begin your journey by meeting directly with your world-class physician. In this comprehensive initial consultation, your doctor analyzes your lab results in detail, recommends targeted supplements tailored to your needs, and establishes your true health baseline to measure future progress.

Your complete optimization team assembles to analyze your data – including your strength coach, registered dietitian, and epigenetic counselor.

Each specialist reviews your information through their unique expertise lens, developing preliminary insights for your optimization.

04. Your Custom Optimization Blueprint

Your entire care team coordinates to develop your complete optimization strategy – a collaborative approach that never happens in traditional healthcare.

Each specialty provides you with a specific Action Plan that includes your assessment, goals, priorities, and clear next steps. While you'll receive four individual Action Plans – from your physician, strength coach, dietitian, and epigenetic counselor – all have been carefully coordinated and aligned to work together seamlessly.

The result is a comprehensive transformation blueprint based on nearly a million biomarkers unique to your body – a level of personalization impossible in standard healthcare where specialists rarely communicate with each other.

05. Continuous Optimization & Coaching

Receiving your plans marks the beginning of your transformation - not the end.

Your entire team remains actively engaged, providing guidance and making real-time adjustments as your body changes.

Your strength and nutrition protocols evolve based on your progress, your supplement regimen updates as needed, and your entire team remains accessible via message, call, or email whenever questions arise.  

We're always available to ensure your optimization journey never stalls.

Why I Created
Rebel Health Alliance?

I'm John "Jack" Murphy Goldman, founder of Rebel Health Alliance, and my journey began with frustration.

Despite doing everything "right" – annual checkups, standard blood panels, following medical advice – I felt terrible.

Constant fatigue. Relentless brain fog. Watching my body change in ways I couldn't control.

After another useless seven-minute appointment where I was told my declining health was "normal aging," I called a friend in the health optimization world.

"All these people claiming to feel amazing in their 40s... they're lying, right?"

His response changed everything: "Not only is it possible, Jack, but you're leaving decades of peak performance on the table."

Through my network, I gained access to the healthcare system reserved for the elite.

Six months later, my transformation was so dramatic that friends didn't recognize me.

But one thing made me furious: Why was this level of care only available to the wealthy and connected?

That's when I decided to tear down the wall between these two healthcare systems and create Rebel Health Alliance.

I'm seeking an all-in-one provider for doctor's services, lab tests, and health coaching; is that RHA?

Yes! This is one of our core differentiating factors. We provide comprehensive, coordinated care through our integrated team of licensed professionals including unlimited consultations with our board-certified physicians, expedited appointment availability, and direct physician access via secure messaging. Your membership also includes registered dietitian consultations, strength and conditioning coaching, epigenetic counseling, and wellness coordination where your entire team collaborates to create your personalized optimization protocol.


Laboratory tests and advanced diagnostic scans are coordinated by us but billed directly by third-party testing providers. Unlike traditional healthcare or standalone wellness services, we provide true direct primary care with unlimited physician access plus coordinated care where your physician, dietitian, strength coach, and genetic counselor work together to continuously refine your personalized health optimization plan.

How often will I meet with my doctors, and what are the best ways to communicate with them?

Your doctor plays a key role in your care. You'll have a comprehensive initial consultation to establish your health baseline and goals. After that, you’ll have access to them through a secure, HIPAA-compliant messaging platform, available for direct messaging as needed.

Follow-up video visits can be scheduled as needed or as recommended by your doctor. However, most members find that they don’t require frequent appointments, as direct messaging is often sufficient enough to get their queries addressed quickly and effectively.

All members of your care team are accessible through our secure messaging platform. Responses are typically provided within 24 hours on weekdays—and often sooner—ensuring timely, coordinated care across the team.

Do you take insurance or help with insurance reimbursement?

Rebel Health does not accept insurance and is not in-network with any insurance plans. We also do not assist with insurance reimbursement. If you choose, you may explore reimbursement options directly with your insurance provider after paying out of pocket.

Will you give lifestyle guidance based on the DNA tests?

Yes! Epigenetic counseling is a core part of our offering. The epigenetic counselor is on your care team and will meet with our entire staff when they craft your care plan. Our custom reports provide suggestions and each month we will offer seminars discussing particular sections of the test. Your full report will be available to you as soon as it is completed. Plus, your entire care team will review the report and use the information in it to inform your comprehensive care plan.

Do you accept HSA for payment?

We can confirm that labs and tests ordered via our electronic system and paid directly by patients will be HSA eligible. Our existing Members have used their HSA/FSA to pay for our fees too, but that’s program specific and you’ll have to check with your provider.