Request for Proposal (RFP) for Brand Identity and Graphic Design Services for Rebel Health Alliance
Introduction: Rebel Health Alliance (RHA) is a national telehealth practice specializing in optimization, longevity, metabolic health, and athletic performance. RHA is seeking a branding and graphic design firm to help create a consistent visual identity across all platforms and materials.
Scope of Work: The scope of work for this RFP includes the creation of a basic logo and the potential for expanding services over time to a complete identity package. The following are the specific deliverables RFP:
- Creation of a unique and modern logo that represents RHA’s brand values and services.
- The logo should be easily recognizable and memorable.
- The logo should be easily scalable and usable across different mediums.
- The logo should be supplied in a variety of file formats suitable for print, digital, and web applications.
- Creation of brand guidelines that provide instructions on the usage of the logo and other visual elements of the brand.
- The brand guidelines should include information on color palette, typography, imagery, and other relevant details.
- Design of additional graphic elements, such as icons, illustrations, and infographics, as required.
- Social media package for twitter headers, twitter cards, etc.
Timeline: The proposed timeline for this project is TBD from the award of the contract. RHA requires that all deliverables be completed by the agreed-upon deadline.
Submission Requirements: Proposals should be submitted via email to Jack Murphy at email@example.com. The proposal should include the following:
- An introduction of your company and relevant experience in branding and graphic design services.
- A detailed explanation of your approach to the project and how you plan to meet RHA’s needs.
- A breakdown of the costs associated with the project, including any expenses for materials or outside services.
- A portfolio of relevant work.
- A timeline for the project.
- Contact information for references.
Evaluation Criteria: Proposals will be evaluated based on the following criteria:
- Relevant experience and track record in branding and graphic design services.
- Quality and creativity of the proposed approach.
- Cost-effectiveness of the proposal.
- Timeliness of the proposed timeline.
- Availability of references.
Conclusion: RHA is eager to work with a branding and graphic design firm that can help us create a strong and consistent visual identity. We appreciate your interest in this opportunity and look forward to receiving your proposal.